In order to be successful in public relations today, you need to be a certain kind of person. PR is all about shaping the image of your business in the eyes of the consumer. There are a few key “skills” that one must possess to do this well.
Knowing your audience is the first step. If you don’t know the age demographic, how your audience feels about certain topics, or their interests, it will be hard to market your business well. Not only do you need to know your audience, you must know and take into account the different audiences that may have a “share” in your business.
The underlying attribute is the ability to understand people and look at the big picture. Being a “people person” isn’t a necessity, but it does help.
Another thing to take into consideration is the migration to the web. More and more, things are…
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